Director of Photography
Non-profit organizations often have small budgets, but strong stories. Towards Employment wanted a recruitment video that shared a story of overcoming tough obstacles with the help and hope of the organization.
The key to a successful small project is properly planning in pre-production to organize the shoot ahead of time. This ensures each element is in place for a smooth shoot. I decided to shoot anamorphic for a moody and cinematic look with shafts of light and flares breaking through the darkness to portray luminous hope.
Non-profit organizations often have small budgets, but strong stories. Towards Employment wanted a recruitment video that shared a story of overcoming tough obstacles with the help and hope of the organization.
The key to a successful small project is properly planning in pre-production to organize the shoot ahead of time. This ensures each element is in place for a smooth shoot. I decided to shoot anamorphic for a moody and cinematic look with shafts of light and flares breaking through the darkness to portray luminous hope. I knew we wouldn't have much time on set for lighting, so I came up with a solid gear list ahead of time, assuring I would have the right tools on the shoot day. In supporting the cinematic look, I chose to shoot on Atlas anamorphic lenses, leaning into the anamorphic aesthetic and flares.
All this meticulous planning paid off in creating a strong, anamorphic visual look that won two cinematography awards: a Platinum AVA Digital Award and Silver Telly Award.
We planned the b roll shotlist ahead of time to help tell the story.
Due to the fast-paced schedule, I used minimal lighting to create the anamorphic cinematography for this video.
I embraced the anamorphic flares of the Atlas Orion Series lenses.