MOEN - "Smart Water Network"

MOEN needed a high quality product video with a lifestyle approach to show a family enjoying their innovative home water solutions. The project had a fast paced schedule and called for diverse visuals in its lifestyle cinematography. I knew we needed a solid team to create a successful lifestyle product video.

Filmmaking is a collaborative craft and the quality of each crew member is always seen on screen. This may sound like an exaggeration, but I’ve found it to always be true. A team is only as good as its teammates. Filmmaking tends to be a stressful environment, calling for quick pivots and lots of creativity. Assembling a collaborative team, especially for lifestyle cinematography, is essential for overcoming challenges and creating a smooth production.

In addition to the producer and director, my pivotal collaborators are always my gaffer and camera assistant. My approach for the lifestyle cinematography video was to use lighting to evoke a mood and enhance the story. Collaborating with a gaffer whose skills were on par with my strong lighting background helped me deliver strong cinematic visuals. I brought on a camera assistant who was sharp and organized, supporting my camera needs so that I could work closer with the director and client. The camera assistant and gaffer, along with the rest of my crew, helped bring the director’s vision to the screen and delivered high-quality, lifestyle cinematography on schedule.

This lifestyle product video received three Telly Awards, including a Silver Telly for the craft of cinematography.